Competitive advantages of a membership site over a blog, forum, static website and newsletter
Websites were originally static but of late the new dynamic versions have taken the world wide web by storm leading to an increasing number of site owners opting for the same. Dynamic websites make the whole experience for your visitor more enhanced and intriguing.
Membership websites are today one of the most lucrative online niches mainly due to the following reasons:
1. Regular incoming revenue (you sell the membership once and in return get paid weekly or monthly or yearly on a regular basis).
2. Huge value add. Even with a limited/small number of paid members you assure yourself of a tidy recurring income.
3. You have the option to even outsource your membership business once everything is in place and running efficiently.
4. You yourself don't need to be an expert in the subject area of your membership site. You can very well function as a facilitator and may very well bring in outside consultants if need be.
5. A membership site business is like having money in the bank which if need be can be encashed in one go if you do decide to sell the whole thing. This is so because a running business with a steady regular income commands a very high premium in the market!
Pre-requisites to setting up a membership site
Before you actually set up your venture do consider the following salient points:
- The subject matter.
- How you feel about the subject.
- The target audience.
- The author or contributors of the website content.
Why is a membership site superior to the other options like a Blog, Traditional website, newsletter etc.
A blog is a site that hosts content by the Author who publishes new content at regular intervals. Visitors or followers or subscribers to the blog then comment or make posts on this content and the two way communication goes on therewith.
A traditional or old school static website does not have an interactive feature like a blog and usually only puts emphasis on its static pages.
A Newsletter is a communication usually sent via email to its subscribers informing them of new happenings or summarizing the same.
In total contrast a Membership website includes all the features of a blog, static website, dynamic website, newsletter and much more. The advantages of opting for a membership site are as follows:
Social Presence
You are able to increase your social presence instantly and add to it by involving people through forums, chats, discussions and more.
Member Generated Content
A great way of ensuring that your content is fresh and new is to let your members themselves post and comment on discussions or topics that are of interest to them. This will literally bring to life your entire membership site increasing its value per se.
Social Media
All of social media (Twitter, Face book, YouTube etc) is today interconnected which makes it the biggest fish in the sea. Once you harness this it will be easy to enhance your reach and advertise your product/service.
Cash Flow
Right from the launch you charge fees etc from your subscribers/members in addition to generating revenue from running advertisements etc all of which generates revenue.
Member Tracking Statistics
You are able to keep your finger on your members pulse and thereby inform yourself of their likes, dislikes, preferences, inclinations etc. This is the key to then presenting them with stuff that you know will interest them!
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